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Friday Mantra: Always Be Testing
If you’re not testing and measuring your efforts, you’re wasting the opportunity to get more leads, sales, and profit from your website and marketing spend. A/B testing will tell you what images your...
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Does Your Web Copy Sing? Why It Should
While video provides a more immediate, visceral appeal, written content begins the sales conversation. It acts as the voice of a brand much like the sales person in a front of house sales position....
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